Fox Business estimates buying all of the products associated with the subculture would cost $229.89. There is controversy about the high cost of products associated with VSCO girls, especially due to the emphasis on brand-name products. Popular brands include Pura Vida, Hydro Flask, Nike, Brandy Melville, Lululemon Athletica, Fjällräven, and Urban Outfitters. Brands Īmong VSCO girls, use of the same brand-name products is a major component of the subculture. VSCO girls are sometimes identified as an opposition to the heavy make-up and unnatural perfection commonly associated with Instagram. Common cosmetics include Burt's Bees and Carmex lip balm, blush, such as Glossier Cloud Paint, and skincare products, such as Mario Badescu's Facial Spray. Many VSCO girls often wear a messy bun with a scrunchie or beach waves. VSCO girl hairstyles have been described by many as low maintenance. Makeup and hair are often kept simple for a natural and light look. VSCO girls use instant cameras and Fjällräven backpacks. These bottles are often paired with reusable straws.
Hydro Flask water bottles, often decorated with sea turtle conservation-themed stickers, are popular among VSCO girls. Puka shell chokers are another popular accessory. They adorn their wrists with scrunchies and Pura Vida bracelets or similar handmade friendship bracelets. The "ugly shoe trend" popularized many of these styles. Black and white checkered slip-on Vans are also popular. Shoes popular with VSCO girls include Birkenstocks and Vans. Also Nike socks are popular in many different colors. Though VSCO girls are primarily associated with wearing shorts, such as Nike track shorts or bike shorts, some also wear capri and ankle length leggings, T-shirt dresses, shortalls, and " mom jeans" and include them as part of their style.
VSCO girls often wear oversized T-shirts, sweatshirts or sweaters or sometimes long enough to cover their shorts.